OUR COMMITMENT TO PRIVACY
THE INFORMATION WE COLLECT
Anonymous Information: Our Website is not set up to automatically collect Personal Information (as defined below) from you. Our website automatically collects anonymous information through the use of various technologies to track certain information about the visits to our Website. Anonymous information is information that does not identify you specifically. For example, when you use the Website, we collect your IP address, which is a unique identifier that is associated with your computer. We analyze IP addresses in the aggregate for system administration purposes and to compile statistics that show the numbers and frequency of visitors to our Website and its individual pages. These aggregated statistics are used internally to improve our Website and for product development, and for marketing purposes generally. These aggregated statistics may also be provided to advertisers and other third parties. We do not link IP addresses to any Personal Information, so although your session on the Website will be logged, you will remain anonymous to us and the Website.
Personal Information: In a few areas on our Website, we ask you to provide personally identifiable information that will enable us to verify whether you are entitled to access and use certain information, materials and services available from our Website, or to enable us to enhance your site visit, to assist you with customer service or technical support issues, or to follow up with you after your visit, or to otherwise support your customer relationship with GutenMarkt, Inc. It is completely optional for you to participate in these areas of the Website. Personally identifiable information (“Personal Information”) is any information that can be used to identify a specific individual, such as a person’s name, date of birth, email address, mailing address (including ZIP code), phone number and credit card information. Personal Information is collected when you purchase season passes or products or services via the Website; register for our email newsletter; subscribe to a newsletter; request to be added to our mailing lists; register for sweepstakes; contests and other promotional opportunities; or provide feedback in an online survey.
HOW WE USE AND DISCLOSE YOUR INFORMATION
As described in detail below, we may use your Personal Information in many ways, including sending you promotional materials. In addition, as outlined below, you may unsubscribe or “opt-out” of certain uses of your Personal Information.
Use of Your Information:
Personal Information: We will use your Personal Information for the purposes for which it was provided. For example, if you provide Personal Information to purchase a season pass at the Website, register for E-mail Updates, enter a contest, or purchase products or services, we will use it to register you for or provide you with those products or services. Subject to your ability to unsubscribe or “opt-out” of certain uses of your Personal Information, we may also use your Personal Information to provide you with information about features, products or services and other offers from our sponsors, partners, and the like that we think may be of interest to you. This information may be sent to you by postal mail, email or other means. Under certain circumstances we may post some of your Personal Information on the Website (for example – if you win a contest we may post your first name, city and state where you live on the Website).
Anonymous Information: We may also use Personal Information in aggregate form for purposes of research or analysis. In order to better understand and serve our guests and the users of the Website, we often conduct research on our guest demographics, interests and behavior based on Personal Information we gather. Although this aggregated information may be based in part on Personal Information, it does not identify you personally. We may share this type of Anonymous Information with a variety of third parties, including our affiliates, agents, and current and prospective business partners.
We may use Anonymous Information for advertising and promotional purposes and Website administration, and we may share such information with various affiliated and unaffiliated entities for such purposes. For example, IP addresses are used for the purposes of system administration and to provide Anonymous Information to advertisers about the volume of use on the Website, and demographic Anonymous Information may be shared with our advertisers and business partners. We may also enter into agreements with third parties that possess technology that allows the Website to customize the advertising and marketing messages you receive on the Website. This information may be shared with these third parties for this purpose.
Disclosure of Your Information
Administrative Purposes: Like many businesses, we sometimes hire other companies to perform certain business-related functions on our behalf such as hosting specific portions of the Website, maintaining databases, administering sweepstakes, mailing information and processing payments. When we employ a third party to perform these functions, that third party will only be provided with the particular Personal Information it needs to perform its function, and is required to protect the Personal Information.
Other Disclosures: In addition, we may disclose Personal Information without providing you with a choice under the following limited circumstances to: (i) protect the legal rights, privacy or safety of GutenMarkt, Inc. and it affiliates or its or their employees, agents and contractors; (ii) protect the safety and security of our guests; (iii) protect against fraud or other illegal activity or for risk management purposes; (iv) respond to inquiries or requests from public authorities; or (v) comply with the law or legal process.
YOU MAY ENCOUNTER THIRD PARTY LINKS TO OTHER WEBSITES
You may encounter links to third party websites through the W